
Presents
Testing Your Concept at the
Emotional Level
“Awesome!…
A thought-provoking, inspirational
speaker-one of my favorites at the Expo.”
—Attendees of Karl Iglesias's
Concept course at Screenwriting Expo 3
Did you know
that 95% of novice writers fail at the concept? The concept
is the core of the script. And most insiders agree that in
Hollywood, the “idea is king.” You can create a
great hero, write edgy dialogue, weave in a deep theme. But
if you choose the wrong concept, or fail to develop it properly,
you’re guaranteed an uphill battle at the marketing
stage. This DVD includes:
- What
makes a great idea, regardless of genre or whether it is a high or low
concept.
- The three
emotional requirements of a great idea that create interest,
excitement, and fascination.
- Techniques
to energize any concept, including soft-sells.
Part of the
Screenwriting Expo DVD Series, this 2-hour masters course is an
exceptional value. Don't miss this opportunity to learn from the finest
faculty teaching screenwriting today.
Order
Karl Iglesias's Complete Method DVD Set:

Karl Iglesias's Writing for Emotional
Impact
Order
other DVDs by Karl Iglesias:

Mastering the Essential Habits of Highly
Successful Screenwriters

Writing for Emotional Impact:
Maximizing the Reader's Emotional Response

Crafting Complex Characters for Emotional
Impact

Crafting Compelling Stories for Emotional
Impact

Crafting Fascinating Scenes for Emotional
Impact

Crafting Vivid Description for Emotional
Impact

Crafting Fresh Dialogue for Emotional
Impact

The Psychology of Subtext: The Meaning
Behind the Words

Pitching to Sell: Engaging the Listener
Emotionally
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