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Testing Your Concept at the Emotional Level

by Karl Iglesias

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KARL IGLESIAS teaches at UCLA Extension’s Writer’s Program and Writers University. He is the best-selling author of The 101 Habits of Highly Successful Screenwriters, and Writing for Emotional Impact. He also writes the regular column on the craft for Creative Screenwriting magazine. As a script consultant passionate about great storytelling, he specializes in the reader’s emotional response to the written page. He is a STAR Speaker of the Screenwriting Expo.

Presents

Testing Your Concept at the

Emotional Level

“Awesome!… A thought-provoking, inspirational speaker-one of my favorites at the Expo.”

—Attendees of Karl Iglesias's Concept course at Screenwriting Expo 3

Did you know that 95% of novice writers fail at the concept? The concept is the core of the script. And most insiders agree that in Hollywood, the “idea is king.” You can create a great hero, write edgy dialogue, weave in a deep theme. But if you choose the wrong concept, or fail to develop it properly, you’re guaranteed an uphill battle at the marketing stage. This DVD includes:

What makes a great idea, regardless of genre or whether it is a high or low concept.
The three emotional requirements of a great idea that create interest, excitement, and fascination.
Techniques to energize any concept, including soft-sells.

Part of the Screenwriting Expo DVD Series, this 2-hour masters course is an exceptional value. Don't miss this opportunity to learn from the finest faculty teaching screenwriting today.

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